Union Credit’s Barry Kirby and Jovia Financial Credit Union’s Casey Mauldin stopped by the show to announce Union Credit’s launching Marketplace and why Jovia decided to be one of the first to get it going at their credit union.

According to Barry, Marketplace enables credit unions to reach millions of consumers and offer their trusted services beyond the confines of traditional marketing channels – all with lower costs and risk, removing barriers to access and expanding financial inclusion and equality.

Casey then explained what prompted Jovia to leverage this Marketplace and how he sees it helping the credit union attract younger members, amongst other expectations.