On this episode of CU 2.0, our Co-founder and CRO, Barry Kirby, discusses three tactics he believes are helping credit unions attract the members they covet. While he acknowledges the “liquidity crisis” that credit unions are currently focused on, he predicts that this “crisis” will dissipate as we transition into the next segment of the cycle.

What will persist, however, is the credit union’s challenge in enticing the younger generation with what they desire from a financial institution.