Jovia Financial Leverages Union Credit to Grow Membership in New Ways

Westbury, N.Y.-based Jovia Financial Federal Credit Union ($4.5 billion in assets; 232,000 members) won the 2024 Tekkie Award for Member Growth based on the credit union’s implementation of the Union Credit lending platform to provide loans where members and prospective members need them, at the point of sale. Finopotamus spoke with Chief Revenue Officer/Chief Lending Officer Casey Mauldin to learn more about this effort.

In the summer of 2023, Mauldin happened to run into Union Credit co-founder Barry Kirby, who Mauldin knew from Kirby’s days at CuneXus (now TrueStage Digital Storefront), another vendor currently deployed by Jovia Financial. “We were invited in on the initial pilot phase to be able to test out [the Union Credit platform]. The communication with the folks over there and I’m not a paid spokesperson at all for Union Credit – but the communication was outstanding. The follow up, the development of the guardrails that were associated with it was, it was probably one of the better vendor relationships I’ve ever had.”