Fintech startup recognized for embedded marketplace helping community financial institutions improve loan acquisition and member growth

Union Credit, the only marketplace for credit unions to deliver firm pre-approved, one-click credit offers at the point of purchase,  announced it has been named LendTech of the Year at the 2024 US FinTech Awards, presented by FinTech Intel. These awards recognize outstanding innovation and leadership across the U.S. financial technology landscape.

Union Credit is recognized for its embeddable, plug-and-play loan marketplace, which transforms lending into a powerful acquisition tool. The platform enables community financial institutions to seamlessly integrate their competitive loan offers at the point of sale on trusted digital platforms and merchant websites; consumers can select a pre-approved offer that best fits their needs, making it easier to complete their purchase. With 80% of younger generations shopping online and often leveraging embedded finance, Union Credit’s approach is key to revitalizing community financial institutions and ensuring long-term growth.